Magnify.nyc

My CV

Agile technologist, with a focus in social video content creation and monetization. Results-oriented leader with a proven track-record in content development and multi-platform distribution Broad experience in account and relationship management, print and broadcast media, social and mobile strategy and influencer outreach. Widely acknowledged as the father of User-Generated Content. Holds two patents in the areas of video curation and video monetization technology. Best-selling author and public speaker.

 

AREAS OF EXPERTISE:

OTT/SVOD/Video, Digital Media, Multiplatform Storytelling, Mobile First Product Development, Audience Development and Engagement, Strategic Partnerships.

 

SKILLS:

Social Media (Twitter,FB, TikTok, Instagram),  Video Content, Blog and Video Blog producer, OBS Platform, WordPress, Final Cut (7,10), Photoshop, YouTube, Amazon Video.

TIMELINE:

Executive Director / NYC Media Lab @NYU

NYC Media Lab connects media and technology companies with New York City’s universities to drive innovation, entrepreneurship and talent development. A public-private partnership launched by the New York City Economic Development Corporation.

Managing Director / NYC Media Lab

NYC Media Lab funds projects and programs that foster collaboration across an array of disciplines and emerging technologies.

Oaklins DeSilva + Phillips | Senior Advisor 2017 – Present –

Chosen to grow video practice of highly respected boutique investment bank – D+P has advised on more than 300 transactions valued at over $11 billion. – Focused on growing digital and traditional media, advertising & marketing

TED Residency 2017 – 2017

– Member, TED 2017.

– Chosen for highly competitive Residency program

– Offered to give TED Talk about my search topic: “Fake News”

– Coaching other residents as to how to use social media, podcasting, influencer marketing

Progress News Network | Executive Producer

 

Waywire Networks 2013 – 2017

• Curator In Chief

– Acquired company from now US Senator Cory Booker and his investors

– Conceived, Designed, Tested, and Launched unique narrowcast video network

– Grew team of content experts, created curator network.

New York City: Economic Development Corporation 2011 – 2014

• NYC EDC Entrepreneur at Large

– Worked with Bloomberg Administration to strengthen NY tech community

– Met with local entrepreneurs, helped them engage city government resources.

– Attended city events as a representative of EDC

– Held office hours at workspaces includingWeWork, BMWi Incubator, Varick St. Incubator

– Created and launched “Virtual Office Hours” for EDC with Google Hang Outs

– Led nomination process for NYC Venture Fellows

Magnify SaaS 2010 – 2013

• Head of Sales / Product Lead

To meet market opportunities, the consumer self-serve Magnify UGC platform pivoted to a cloud-based SaaS offering. Leading the review and implementation, grew sales from $0 to almost $2m landing “A” list clients including: Patagonia, AARP, New York Magazine, TEDx, CES Columbia University, Time Out NY, CES, Mediaite, Haymarket, Penton, Rodale, Boston Magazine, The Sands Casino, The Root, Gay Ad Network and Outdoor Life.

ACCOMPLISHMENTS:

• Worldwide growth grew by174% in six months

• Page views totaled 15,745,953, a 23.71% increase

• Raised round of venture and debt financing

Magnify UGC Platform 2007- 2010

*Co-Founder / Chief Evangelist

After recognizing the need for more internet video, conceived the process of video curation, wireframed the platform, recruited a CTO, raised seed financing – and launched the company at the widely acclaimed DEMO conference in Scottsdale Az.

ACCOMPLISHMENTS:

• Increased sales  90% YOY, bringing venture-backed company to CFBO in 3 years

• Provided curated content from providers including YouTube, AOL, NBC, Conde Nast, BBC News, Reuters, Brightcove, DailyMotion, Vimeo, Metacafe, Veoh, eHow, and Blip.tv

• Raised angel funding, grew revenue, users, and traffic. Raised A and B rounds

Broadcast News Networks 2000 – 2006

• Founder, Editor In Chief

– Grew statewide syndicated television business (ad supported) BROADCAST: New York

– Drove sales from launch to exceed 5.4 m – driven by direct sales and marketing.

– Won two Emmys for original regional programming.

– Invented User-Generated News, created Viewers News segment for BNN

– Conceived, pitched, sold “MTV-Unfiltered” to the Viacom owned music channel

– Grew company to 140 employees, providing long-form TV to HBO, A&E, Discovery, CNN,

Court TV, VH1, MTV, and MSNBC.

CameraPlanet.com 2000 – 2002

• Founder, Chief Digital Officer

– Built digital content innovation lab from inside BNN.

– Invited early video creators to a shared video content platform

– Launched early stage website development division

OurTown Television 1983 – 2000

• Founder, Executive Producer

– Sold local news magazine show to 650,000 upstate NY cable outlets

– Grew the network to all the upstate NY NBC stations, on barter-syndication basis

– Found new, low cost and effective ways to create and distribute television

EDUCATION:

NYU Gallatin School of Individualized Study

– M.A. – Self Determined: The Past, Current Status, and Future of Truth

Skidmore College

– B.A. in English with honors

Awards and Recognition

· Science Journalism Laureate – Purdue University

· Emmy Award – Outstanding Magazine Format Programing

· Emmy Award – “Life On Trial – AIDS Guinea Pigs”|

· Emmy (nom) With All Deliberate Speed / Exceptional Merit in Nonfiction Filmmaking

BOARDS OF DIRECTORS / VOLUNTEER WORK

Boards and Advisory Roles

· New York Video Meetup, Organizer (2012 – Current)

· Video Ink – Online publisher. Advisory Board Member

· Snakt – Video sharing platform. Advisor.

· Classwish – Advisor

· National 9/11 Memorial Museum / Donor and Advisor

· Producers Guild East (PGA) Founding Board Member

PUBLICATIONS:

Articles: Fast Company, Nieman Reports, Columbia Journalism Review, Forbes, Huffington Post, Business Insider, Mashable, The Atlantic

Books:

Curation Nation. McGraw Hill, 2011.

Curate This, Amazon, 2015

My Blogs:

Huffington Post: Technology

Media Post: MediaTech Insider

MediaBiz Bloggers: Thought Leaders

Forbes: Inside The Startup Economy

Medium

Fast Company